Our Mission:

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • keep things simple and make sure our customers get the right phone, on the right plan at the right price
  • To inspire moments of optimism and happiness…
  • To create value and make a difference.

Our Vision:

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • People: Be a great place to work where people are inspired to be the best they can be.
  • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
  • Productivity: Be a highly effective, lean and fast-moving organization.